Q&A with Ed Daniell, Head of Property South & Henry Golland, Head of Property North at Bruce’s Doggy Day Care.

Name: Ed Daniell

Role: Head of Property South

Name: Henry Golland

Role: Head of Property North

Who are Bruce’s Doggy Day Care?

We are the UK's largest and market leading doggy day care business and have been shaping the sector in this country since 2008.

Our centres are like children's nurseries but for dogs! We offer socialisation and enrichment for dogs in acres of open green space where our team of carers put on exciting and stimulating activities for the dogs to enjoy.

We now have 8 operational sites across the South East and look after about 1,000 dogs per day across all centres. There are no kennels on site and we are only open Monday to Friday between 7am and 6pm. No dogs are left on site overnight.

Bruce sits on the Board of Directors for the Pet Industry Federation, is an advisor to DEFRA and is considered the Thought Leader within the sector.

How many locations do Bruce’s currently have?

We currently have 8.

Target locations?

  • Within close proximity to affluent residential areas
  • Guildford
  • Windsor
  • Beaconsfield
  • Iver
  • Brentwood
  • Epping
  • Bristol/Bath
  • Southampton/Winchester
  • South Manchester
  • Birmingham
  • Oxford
  • Cambridge
  • Nottingham
  • Milton Keynes

●     Other locations will also be considered

How many new locations are you targeting?


Size requirements?

3-20 acres

Additional requirements?

  • Grass fields
  • Good road access
  • Existing buildings are preferable
  • Connections to mains services
  • Away from residential neighbours

Planning consent?

Sui Generis required

Freehold or Leasehold?

Leasehold (Freehold will be considered)

Recent openings or new sites in the pipeline?

North London opened in June, Solihull will open in the New Year and an additional North London site will open in Spring 2023

Extra Information:

Demand for our services is National so we are looking for opportunities beyond London and the South East.

Additional Questions:

Which occupier do you admire and why?

Busy Bees childcare because like doggy day care, they started from a blank canvas and now have 379 brilliant nurseries across the UK whilst maintaining their high quality of care.

What are the main challenges you face when acquiring new property?

Identifying sites that are close enough to our customers but far enough away that they do not cause noise complaints.

What is your favourite building?

Battersea Power Station

Favourite retail destination?

Battlers Green Farm Shopping Village, near St Albans

Contact details?

Email – ed.daniell@bruces.dog (for properties in the South)

Email - henry.golland@bruces.dog (for properties in the North)

Tel - Ed: 07840 379618

Tel - Henry: 07426 736605

Requirement Flye