{"version":1,"retailer":"Muffin Break","locationMapSlug":"muffin-break","insight":"The 71 mapped locations span all 12 UK regions and nations. The South East and East of England account for 35.2% of mapped stores, with a broad presence across shopping centres and town centres. Coverage reflects the locations currently in the database, rather than a complete brand estate.","regions":[{"name":"South East","count":15,"share":21.1},{"name":"East of England","count":10,"share":14.1},{"name":"North West","count":8,"share":11.3},{"name":"Scotland","count":7,"share":9.9},{"name":"London","count":6,"share":8.5},{"name":"West Midlands","count":5,"share":7.0},{"name":"Yorkshire and the Humber","count":5,"share":7.0},{"name":"North East","count":4,"share":5.6},{"name":"East Midlands","count":3,"share":4.2},{"name":"Northern Ireland","count":3,"share":4.2},{"name":"South West","count":3,"share":4.2},{"name":"Wales","count":2,"share":2.8}]}