{"version":1,"retailer":"Waitrose","locationMapSlug":"waitrose","identifiedCoreLocations":326,"classifiedLocations":316,"unclassifiedLocations":10,"insight":"Around 55% of identified core locations are in London and the South East.","scanDate":"2026-08-07","verifiedDate":"2026-08-21","methodology":"Partner concessions and non-retail locations excluded.","regions":[{"name":"South East","count":100,"share":30.7},{"name":"London","count":79,"share":24.2},{"name":"South West","count":37,"share":11.3},{"name":"East of England","count":34,"share":10.4},{"name":"West Midlands","count":17,"share":5.2},{"name":"East Midlands","count":16,"share":4.9},{"name":"North West","count":13,"share":4},{"name":"Scotland","count":6,"share":1.8},{"name":"Wales","count":6,"share":1.8},{"name":"Yorkshire & Humber","count":6,"share":1.8},{"name":"North East","count":2,"share":0.6}]}

{"version":1,"retailer":"Waitrose","locationMapSlug":"waitrose","title":"Potential location gaps","summary":"49 UK population centres above 50,000 have no identified Waitrose location within 10 miles.","minimumPopulation":50000,"radiusMiles":10,"candidateCount":49,"calculatedDate":"2026-08-22","locationScanDate":"2026-08-07","populationMetric":"population_proper","methodology":"Population centres are compared with operational locations in the stored Waitrose map dataset. Northern Ireland and identified source-data anomalies are excluded.","disclaimer":"Indicative location-gap analysis only; it does not confirm retailer demand, catchment suitability or acquisition intent.","candidates":[{"place":"Liverpool","population":513441,"nearestLocation":"Waitrose Formby","distanceMiles":11.2},{"place":"Stoke-on-Trent","population":249008,"nearestLocation":"Waitrose Sandbach","distanceMiles":12.4},{"place":"Derby","population":248700,"nearestLocation":"Little Waitrose Nottingham","distanceMiles":13.5},{"place":"Swansea","population":245508,"nearestLocation":"Waitrose Cowbridge","distanceMiles":24.1},{"place":"Aberdeen","population":200680,"nearestLocation":"Little Waitrose at Shell Circle, Edinburgh","distanceMiles":92.3}]}

{"version":1,"retailer":"Waitrose","title":"Similar-retailer comparison","summary":"Large UK towns and cities where comparable grocery retailers are represented but Waitrose is not identified nearby.","minimumPopulation":50000,"waitroseRadiusMiles":10,"peerRadiusMiles":5,"peerGroup":["M&S Food","Sainsbury's","Tesco","Co-op"],"candidateCount":49,"calculatedDate":"2026-08-22","scanDates":{"Waitrose":"2026-08-07 00:20:46","M&S Food":"2026-08-19 22:00:39","Sainsbury's":"2026-08-20 07:20:38","Tesco":"2026-08-20 01:25:38","Co-op":"2026-08-20 05:35:38"},"datasetCounts":{"Waitrose":362,"M&S Food":553,"Sainsbury's":1418,"Tesco":2479,"Co-op":3521},"methodology":"Ranks towns and cities above 50,000 population with no identified Waitrose within 10 miles by the number of comparable grocery brands found within 5 miles, then by population.","disclaimer":"Indicative peer-presence analysis only. Competitor presence does not confirm demand, catchment suitability or acquisition intent.","candidates":[{"place":"Liverpool","population":513441,"peerBrandCount":4,"peerBrands":["M&S Food","Sainsbury's","Tesco","Co-op"],"peerStoreCount":81,"nearestWaitroseMiles":11.3},{"place":"Derby","population":248700,"peerBrandCount":4,"peerBrands":["M&S Food","Sainsbury's","Tesco","Co-op"],"peerStoreCount":47,"nearestWaitroseMiles":13.5},{"place":"Swansea","population":245508,"peerBrandCount":4,"peerBrands":["M&S Food","Sainsbury's","Tesco","Co-op"],"peerStoreCount":30,"nearestWaitroseMiles":24.1},{"place":"Aberdeen","population":200680,"peerBrandCount":4,"peerBrands":["M&S Food","Sainsbury's","Tesco","Co-op"],"peerStoreCount":38,"nearestWaitroseMiles":92.2},{"place":"Sunderland","population":174286,"peerBrandCount":4,"peerBrands":["M&S Food","Sainsbury's","Tesco","Co-op"],"peerStoreCount":16,"nearestWaitroseMiles":17.5},{"place":"Huddersfield","population":162949,"peerBrandCount":4,"peerBrands":["M&S Food","Sainsbury's","Tesco","Co-op"],"peerStoreCount":32,"nearestWaitroseMiles":15.4},{"place":"Dundee","population":148270,"peerBrandCount":4,"peerBrands":["M&S Food","Sainsbury's","Tesco","Co-op"],"peerStoreCount":22,"nearestWaitroseMiles":35.6},{"place":"Blackpool","population":139305,"peerBrandCount":4,"peerBrands":["M&S Food","Sainsbury's","Tesco","Co-op"],"peerStoreCount":30,"nearestWaitroseMiles":15.8}]}